Fractional CFO for Fintech, Ecommerce and SaaS Startups

You build the business. We bring financial clarity through accounting, investor-ready reporting and CFO-level financial leadership without the cost of a full-time hire.

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You Are Building Something Significant. Your Finance Support Should Match That Ambition.

Most growth-stage founders are managing increasingly complex financial decisions with support that was never designed for where their business is heading. If any of this sounds familiar, you are not alone:

  • Your numbers exist, but they are not giving you the clarity to make confident decisions
  • Investor conversations feel harder than they should because your reporting is not telling a clear story
  • Cash flow, burn rate and runway are things you monitor anxiously rather than manage with confidence
  • Compliance and reporting are reactive, always catching up, rarely ahead
  • Revenue is growing, but margins, profitability and unit economics remain difficult to see clearly
  • You know you need senior financial thinking, but a full-time CFO is not the right hire yet

This is exactly the gap ELOG was built to close.

 
 
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That is Where ELOG Comes In

  • ELOG provides fractional CFO support to fintech, e-commerce and SaaS startups that need more than compliance.

    We work as a senior financial partner embedded in your business, bringing the strategic thinking, commercial rigour and investor-ready reporting that ambitious founders need to scale with control.

    This is not a generic accounting service. It is CFO-level expertise, applied directly to the decisions that matter most in your business right now.
  • We clarify the number, so you can see where the business stands.
  • We strengthen control, making growth feel less reactive and more intentional.
  • We provide better visibility over cash, margins and performance.
  • We guarantee CFO-level insight without full-time hire cost
  • ELOG blends strategic finance and investor-ready support to help you make better decisions and build sustainably.
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You Lead The Vision, We Help You Stay In Control

What growth looks like with the right financial support.

Clarity

Know exactly where your business stands. Understand what is driving performance, where cash is going, and what the numbers are really telling you.

Confidence

Make better decisions, present stronger investor narratives, and approach your next growth stage with a financial foundation you can rely on.

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Control

Stay ahead of reporting, compliance and cash management as your business scales, not constantly catching up with it.

Wondering How We Work? Getting Started is Straightforward

Step 1
Understand Your Business

We begin with a focused strategy call to understand your current financial position, the pressures you are facing, and where you need the most support. No jargon. No generic frameworks. Just a clear-eyed look at your business.

Step 2
Build Your Financial Foundation

We design a tailored plan covering reporting, cash flow visibility, compliance and strategic finance that fits your stage, your sector and your growth goals.

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Step 3
Grow With a Senior Finance Partner

With clearer numbers, stronger controls and ongoing CFO-level support, you can make better decisions, communicate with confidence, and scale with far greater certainty.

The Right Level of Support for Where You Are Now

Foundation

Best for: Pre-seed and early-stage startups

For founders who have outgrown basic bookkeeping and need reliable numbers, clearer reporting and a proper financial foundation to build from.

What is included:
• Monthly Bookkeeping and Reconciliations
• Management Accounts
• Basic Cash flow Visibility
• Year-end Accounts Support
• Tax and Compliance Support
• Unlimited Email Access


Starting from £1050 a month

Growth

Best for: Seed-stage startups with growing complexity

For growth-stage businesses that need investor-ready reporting, deeper financial insight and senior CFO-level guidance without the cost or commitment of a full-time hire.

What is included:
• Everything in Foundation
• Detailed Management Reporting
• Cash Flow Forecasting
• KPI Tracking and Performance insight
• Budgeting and Scenario Planning Support
• Monthly Finance Review Calls
• Strategic Finance Support for key business decisions

Starting from £1850 a month

Strategic CFO

Best for: Funded or scaling startups preparing for growth or investment

For growth-stage businesses that need investor-ready reporting, deeper financial insight and senior CFO-level guidance without the cost or commitment of a full-time hire.

What is included
• Everything in Growth
• Fractional CFO Support
• Board and Investor Reporting
• Financial Modelling and Scenario Planning
• Fundraising Readiness Support
• Strategic Finance Input on Growth,Hiring, Expansion and Performance
• Priority Access and Ongoing Advisory Support


Starting from £3598 a month

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About ELOG

Most startups are making critical financial decisions without the caliber of support that larger businesses take for granted.

Founders are expected to manage cash flow, satisfy investors, hit compliance deadlines, and drive growth often with finance support that was never designed for the complexity of a scaling startup. The result is reactive decisions, unclear numbers, and missed opportunities that could have been avoided.

ELOG was built to change that.

We believe every founder deserves the same quality of strategic financial thinking that FTSE-listed companies and private equity-backed businesses rely on. 

Not a watered-down version of it, and not at the cost of a full-time hire.

Meet Elizabeth

Elizabeth Gbrika is an ACCA Chartered Accountant with over 10 years of experience working across fintech, e-commerce, SaaS, energy, construction and consulting, spanning both high-growth startups and complex multi-sector environments. Throughout her career, Elizabeth has worked with funded businesses at critical stages of growth: navigating investor reporting, bringing rigor to financial operations, and helping leadership teams make decisions with real clarity and confidence. She has seen first-hand how the right financial support transforms a business and how the wrong support, or no support at all, quietly holds it back.

That experience is the foundation of ELOG.

Elizabeth founded ELOG with a clear purpose: to give fintech, e-commerce and SaaS founders access to senior, commercially-minded financial leadership, the kind that understands how startups actually grow, what investors actually want to see, and where financial clarity genuinely moves the needle.

Why Founders Choose ELOG

Senior expertise, without the full-time cost. You get ACCA-qualified, CFO-level thinking from day one, not a junior accountant learning on the job.

Cross-industry pattern recognition. With experience across fintech, e-commerce, SaaS, energy and construction, Elizabeth brings a breadth of commercial insight that sector-specialist firms rarely offer.

Built for startups, not adapted for them. ELOG was designed specifically for growth-stage businesses. The frameworks, the reporting, the strategic support, all of it is built around how startups operate and scale.

Founder-first approach. You will always know where you stand. Clear communication, commercial thinking, and financial support that genuinely fits how you work.

Our Vision

A world where every ambitious founder has access to the financial leadership their business deserves, regardless of size, stage or budget.

Our Mission

To give fintech, e-commerce and SaaS founders the financial clarity, control and confidence that serious businesses are built on through senior, commercially minded CFO support that is built around how startups actually grow.

Our Values – We are committed to:

Excellence | Innovation | Continuous Learning | Transparency

Who We Work With:

• Fintech
• Ecommerce
• Saas Companies
• AI-Backed Companies

Finance Insight Built for Founders

Every week we share practical insight on the financial decisions, metrics and milestones that matter most to fintech, e-commerce and SaaS founders.
from managing runway and preparing for investor conversations to understanding the numbers that actually drive growth. No textbook theory. No generic advice. Just clear, commercially minded thinking from a CFO who has worked inside the kinds of businesses you are building.

Join founders who read ELOG every week.

Send Me the Insight

Let's Talk About Your Business

Whether you have a specific finance challenge you are trying to solve, want to understand what level of support is right for your stage, or are simply exploring your options, we would welcome the conversation.

Book a free 30-minute strategy call and we will give you a clear, honest picture of where your business stands financially and what support would make the biggest difference.

No obligation. No sales pressure. Just a straightforward conversation with a senior finance professional who understands how startups grow.

Email Elizabeth directly

elizabeth@elogadvisory.com

Call or Whatsapp

+447341002380

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