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July 30, 2025
Strategic Finance. Digital Virtual CFO. Real Growth
ELOG is a digital-first finance partner focused on supporting tech startups and scale-ups with modern, tech-enabled finance solutions combining Virtual and fractional CFO expertise, finance leadership, strategy formulation and execution, outsourced accounting services and digital transformation.
About Us
ELOG is a digital-first finance partner focused on supporting tech startups and scale-ups with modern, tech-enabled finance solutions combining virtual and fractional CFO expertise, finance leadership, strategy formulation and execution, outsourced accounting services, fund raising support and digital transformation to help businesses scale smarter.
Founded by an ACCA Chartered Accountant with 10+ years of experience across tech, startups, mining, construction, multinational, energy and consulting, we bring hands-on strategic and financial support with a sharp focus on cloud-based tools, automation, and data-driven decision-making.
You Didn’t Start a Business to Get Buried in Spreadsheets.
But without clear numbers, a growth plan, or the right tools, you’re flying blindly.
At ELOG, we solve:
- Lack of financial clarity
- Big goals without a clear roadmap or metrics to measure progress
- No strategic budget or performance scorecard issues
- No internal finance leadership
- Disorganised, manual systems
- Poor fundraising readiness
- Under-skilled finance teams
We’re more than consultants; we’re your digital-first finance partner, helping you build efficient systems, boost financial clarity, and unlock real growth.
Our Approach: Digital-first. Cloud-enabled. Strategy-led. Whether you're just getting started or scaling fast, we set up the right financial tools, processes, and insight that help you grow confidently.
Why Choose ELOG?
- CFO-level insight without full-time cost
- Strategy + Numbers = Growth
- Cloud-first. Remote-ready. Always available.
- Proactive support and monthly insights
- Digital-first tools = more time, less admin
- Hands-on founder experience in tech and start-ups
- Training that builds internal capability
Smart Finance. Real Strategy. Growth Unlocked.
Services
Virtual & Fractional CFO
• Monthly Strategy Session • Performance Tracking • Forecasting • Strategy Formulation and Execution • Budgeting • Board reporting • Investor readiness • Long-term planning
Outsourced Accounting Setup & Oversight
• Set up of digital accounting systems • Implementation and optimisation of cloud-based and automated platforms • Monthly Financial Reports including insights • Dashboard Reporting • Bookkeeping • Audit Readiness • Payroll • And HMRC Compliance
Digital Finance Transformation
• Automating Reporting • Integrating Finance Apps • Streamlining Workflows • Scalable Digital Finance Stacks.
Finance Team Training
• Upskilling in-house Finance staff • Modern accounting • And financial literacy using real-world tools
Startup & Scale up Advisory
• Custom pitch decks and financial models • Due diligence • Projections • Cash flow forecasts • Internal controls • Organisational objectives & KPIs • Metrics development • Funding preparation • Mentoring and operational finance guidance
Blog & News
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Lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum
July 30, 2025
Lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum
July 30, 2025
Contact Us
We are happy to hear from you!
Send us an email at elizabeth@elogadvisory.com
Also connect with us via